Your Guide Into SEO Auditing | What to cover in an SEO AUDIT
Search Engine Optimization is a strategy that is becoming widely known and for all the right reasons. To make your online presence as prevalent as is humanly possible is essential for any business. And to ensure that the SEO strategy used is full proof in bringing you the attention you need and want, SEO auditing is a crucial step.
Here is all you need to know about performing an in-depth audit for SEO assurance. The three elements that you need to look into majorly for SEO auditing are content length, the web-page, and the domain. We, the Best SEO company in Mohali, will take you through various measures that can assure a thorough audit.
The quality of the content presented to the reader will, quite unambiguously, have a great weight on its shoulder. To ensure that that it is up to par in an audit will mean looking for and rectifying thin content. By checking for the page’s word count, the Best SEO company in Mohali will assess if there is thin content.
In case of a page being thin in content, the auditing can be used to add a heavier footer. Generally, in large content pages, like those consisting of about 3000 words, it is only about 2700 words that are of absolute importance and hold the crux of the matter with the rest being fluff. Auditing also makes use of tools like Google’s word count extension to double-check.
The Webpage Factors
There are several aspects of a web-page that contribute towards enhancing SEO, which must be audited. Because SEO strategy mainly revolves around keywords, they must be used aptly to ensure the discover-ability of the page. It means that the keywords should be present in the main header, the subheadings, and the web page’s description.
Apart from this, your web-page should mention certain specifics that will make your content much more qualitative in nature. The best SEO company in Mohali will make sure that you follow the EAT framework, which stands for Expertise, Authoritativeness, and Trustworthiness.
Expertise means that your content should portray you as an expert in your field. Authoritativeness means that you must exhibit an authority over the content of your page. Trustworthiness means that the reader should be able to trust your content and feel safe when buying from you.
Your website’s domain name has a significant role to play in your SEO. It is thus, quite essential that you put great thought into the choice of your domain name so that your online presence is enhanced. Make sure that the domain name you choose is befitting to your business. It should not be very complicated, i.e., it should be short, precise, and easy to find.
If your domain name will consist of several numbers or symbols, it will be complicated to read and may also be perceived as a spam page. Rather, create a name that is unique and leaves a lasting impression on the reader.
The best SEO company in Mohali is here at your service, willing to help you through these auditing procedures to ensure that your website is the hub of attention and business it deserves to be.