5 Local SEO Tips Every Business Should Use
The old saying goes that “the customer is always right,” but it can be tough to know how to deliver a positive customer experience when a business is located halfway across the globe. Today we’re talking about local search engine optimization, or building locations into 3rd party listings and search engines like Google, so customers don’t have to travel miles just to get what they want! If you own a restaurant or salon, local SEO can make all the difference between being stuck with low-traffic websites and having clients full of praise coming through your door every day. A few simple tips will help anyone running a business reach customers who care about location.
1.Write Localized Website Content
If you’re a local plumber make sure to include city names of areas that you service in your page title. For example, if you’re a Seattle plumber, make sure you have “Seattle Plumbing Company” or “Seattle and Redmond Plumbing Company” in your title tags. Doing this helps your website rank for local search queries such as “Seattle plumbing” or “Seattle plumbers” related to your business.
2.Join your local chamber of commerce
Local and geographical citation building is an important part of search engine optimization because these types of backlinks can affect the rankings of local keywords. The most typical example given in optimization is that a New York photographer’s search ranking for “New York photographer” related search queries would increase if his or her website got backlinks from sites based in New York like a New York blog, news site, etc., but decreased would be the ranking if one of those links were from a similar website from another location such as another country or state.
3.Get featured in local newspapers
Create an upcoming event to generate news in your local community. Contact your local newspaper and ask that they feature your business as part of their article on the upcoming event you’re hosting (make sure to include a link to your website). This is a powerful way of getting noticed online if you have a local business because international publications will pick up on this kind of content and give great exposure to your brand! Potential customers are more likely to visit your site when it’s featured in an article about something that was created for any city- or region-specific keywords.
4.Submit guest blogs
Asking local or industry magazine editors or famous bloggers if you can submit guest post articles is one way of starting to get your business’ name out there. By being published in newspapers and magazines, you are opening up new doors of opportunity to promote services and products offered by your brand. A link to the article could be added at the back, usually in the author bio section which adds search engine ranking power, thereby improving search engine results listings!
5.Perform competitor backlink audit
Find out which websites are linking to your competitors’ sites but not yours. Once you have identified these websites, reach out to them and see if you can get backlinks from them. For example, if you’re a local beauty spa and you’ve found out that a newspaper website has listed your competitors in a “top ten beauty spa locations in your city” article, reach out to the news site and ask them if your company could be featured in the article because you also offer exceptional products or services.