5 Key Factors for Improving SERP Rankings

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5 Key Factors for Improving SERP Rankings

Google employs over 200 ranking factors to determine positions on Search Engine Results Pages (SERP), and these factors are subject to constant change with algorithm updates. Therefore, it can be difficult to ascertain where to best direct your efforts for website growth in organic traffic.

However, a few core elements of SEO remain mostly unchanged. In the following paragraphs, I will break down 5 key aspects of SEO so you will be clear on where to invest your effort.

1: Publication of Great Content

Quality content is essential for a successful website and good SEO. Relevant and informative content is what users are looking for, and this is what attracts search engines.

But what makes great content?

It can be difficult to define because what is considered “great” varies depending on the purpose of the content and its target audience. However, as a general rule, excellent content is any material that provides value and is useful to the reader.

Great content can take various forms (videos, blog posts, visuals) as long as it is created with the consumer in mind.

Focusing on your users is key when creating content for your website. If you make answering their questions your primary goal, you will be on the right track. From there, you just need to make sure the content is easy to engage with. For example, format the content in an easy-to-read manner and include visuals to help explain the points made in the text. Additionally, make sure the content is easy to navigate by adding clear headings and subheadings.

2. On-page SEO

On-page SEO is crucial for any site that wants to rank well in search engines. By making sure your website is technically sound and healthy from an SEO perspective, you’re laying the foundation for a successful SEO strategy.

Too often, site owners overlook the basics of on-page SEO in favor of more exciting aspects of optimization. But skimping on the basics will hurt your overall SEO results.

A site with numerous small SEO issues is a big red flag to search engines. Make sure you take care of the basics if you want to see your traffic and rankings grow.

To optimize your website’s on page SEO, you should do the following:

  • Optimize your title tags 
  • Optimize your meta descriptions
  • Optimize your URL Structure
  • Optimize page load speeds
  • Add image Alt text
  • Add structured data markup
  • Eliminate 404s 
  • Ensure your website is crawlable
  • Optimize your website structure


3. Mobile Optimization is Important

In 2015, Google made mobile friendliness a ranking factor for websites and began using mobile first indexing in 2018. These algorithm updates mean that your website’s mobile version significantly impacts your website’s performance in search.

To see the best returns for your SEO efforts, your website needs to be optimized for mobile devices.

A website that is optimized for mobile should use responsive design to change its appearance to fit any screen size dynamically. It should prioritize website load speeds so pages load quickly over any connection type (cellular data, wifi, etc.), and keep design elements simple to retain visual clarity on a small screen. Large font sizes are important so the text is readable on any screen size. The content should be concise and accurate.

4. Good User Experience

Creating a positive website experience for your users is key to successful SEO.

If you want users to keep coming back to your site, you need to make sure they enjoy using it.

We have all had negative experiences with websites at one point or another. Whether it is a website that is poorly organized, doesn’t answer our questions, or is difficult to use, we are unlikely to return to it.

This is true for almost all users. People rarely return to a website that is hard to use or doesn’t provide information in an easy-to-consume format. Creating a positive website experience should be a top priority for any business that wants to succeed in SEO.

This is where having a great user experience comes in. 

User experience falls into various categories, from page load speeds to site navigation to content organization. But the main goal of user experience is ensuring visitors to your site can find and access the content they are looking for as quickly and painlessly as possible. 

Slow load speeds, difficult to navigate interface, and intrusive pop-ups will drive users away from your website. A bad user experience will result in users leaving and not returning, which will prevent you from building a loyal base of users.

5. Backlinks from High-quality Websites

The final key element of SEO is backlinks from well-respected websites. Links act as a vote of confidence for your website–the more votes, the better.

When a site has links from other credible websites, it increases its own credibility. Therefore, if you want to improve your website’s authority, backlinks are essential.

So how can you acquire backlinks? By creating excellent content and making sure it gets seen by the right people.

Consistent publication of great content will organically gain links to your site as people reference and share your content. This is Google’s preferred method of link building and is also one of the most effective.

Organic link building is the preferred method for building links to your site, but it’s not a replacement for outreach.

Make sure you post your content on other platforms and reach out to site owners in your niche to share your content with them. A well-written email can do wonders for building links to your site.

If you invest in these 5 core elements of SEO, you will be well on your way to building your website’s authority and traffic. SEO isn’t nearly as complicated as it seems. Consistently invest in the basics, and you will see results.

5 Key Factors for Improving SERP Rankings

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