Instagram is working towards positioning itself as the most relevant social media network for the influencer marketing community. It’s a smart business move and it will certainly have a positive effect on instagramers whether they be ordinary users or experts in their niche areas.
In case you aren’t yet familiar with its latest updates, check out this blog post to learn how you can make use of its new tools in order to strengthen your online presence today.
1. Paid Partnerships Are Clearly Signaled
Advertiser Disclosure is a hot topic in the influencer marketing world. Years ago, there wasn’t too much advertiser disclosure and fans were left to their own devices to interpret whether a post was sponsored or not.
However, bloggers and social media stars who had millions of followers took advantage of their loyal fans by accepting payment for telling them or encouraging them to buy products/services that they were usually just compensated for mentioning or using – so people who were looking to get an honest opinion on products they saw online never knew which posts were ads or genuine recommendations.
It’s no secret that Instagram is a hot platform for all visual artists and many formats are used in order seamlessly give it life
2. The Collab Feature Can Mean Better Reach for Everyone
This feature allows users to collaborate on new content.
Each one can add their own photo or video, and when they go to tag the other collaborator, a small “Invite to collaborate” option will appear at the top of the tagging section and both collaborators will be able to accept it.
As soon as everything is accepted, each profile will get credited for the post being published.
3. Streamline Your Influencer Marketing with New Creator Tools
Facebook unveiled a host of new features to make it crystal clear they’re all about influencer marketing. Last fall, Facebook began testing a dedicated DM (direct message) folder for partnering with other influencers in the business of content creation.
We have also recently added a feature that lets you build relationships with brands that you’d like to work with. If you are looking to collaborate with someone who shares your values, simply check out the lists they’ve already made and make your choice.
4. Shopping on Instagram Gets a Major Upgrade
It’s been a decade since Instagram first launched and added the option for users to shop. But as time passed by, it got an even more exciting update – you can now sell online!
Aside from tagging products in your feed posts and adding shopping stickers to stories, there are now two new options for selling. Host live shopping events where you showcase your products or showcase one product at a time from a curated collection of related items.
If you’re launching a new brand next year, you might want to check out the Drop feature as well. With Drop, you can let potential buyers know when your products become available. These shoppers will get a notification telling them that they are among the first to buy them.
Instagram doesn’t just look like they’re becoming a one-stop-shop. They’re actually moving on and doing it! With recent additions and announcements, the social media platform is venturing into new territory and are doing so with ambition. Whether or not these plans will become too much for them remains to be seen.